The client, a leading European telecommunications and ICT provider in the Benelux area, needed to implement a platform capable of delivering targeted ads on live broadcast streams, seamlessly and without compromising the viewing experience.
Serving households, enterprises, and public sector organizations alike, the company supports millions of viewers with large-scale digital media distribution. As TV advertising models shifted toward personalization, the client needed a scalable, future-proof solution to achieve:
- Increased audience engagement, due to stronger ad customization
- Improved ROI due to higher conversion potential
- Unlocked new revenue streams by expanding the advertiser base (local, small brands)
RSI supported Proximus Group to seamlessly integrate addressable ads capabilities into their TV platform, respecting industry standards such as SCTE-35 and VAST and ensuring zero disruption for viewers.
